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P&G Partners with BET in Beauty Campaign

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By: TOM BRANNA

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Procter & Gamble (P&G) today announced its partnership with BET Networks to create a television series in support of P&G’s “My Black is Beautiful” campaign. The inaugural episode of the new TV series features a segment that salute’s First Lady Michelle Obama. P&G also paid tribute to this historic occasion as a sponsor of the BET Networks Inaugural Ball. The “My Black is Beautiful” campaign has evolved into a nationwide movement with the...

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